- The American agency Ubiquitous offers a dream job (or not): getting paid to watch TikTok
- She offers $1,000 for a 10-hour marathon, or $100 per hour
- Successful applicants will be required to watch the videos and complete a document to update the agency on platform trends
A job that consists of scrolling through TikTok videos while being paid does exist. In its advertisement entitled “The TikTok Watching Job 2.0”, the influencer marketing agency Ubiquitous invites Internet users to apply for this job which, in short, consists of watching TikTok videos for 10 hours to identify trends. And the compensation offered is attractive since for these 10 hours of TikTok, the agency offers to pay the Internet users selected $ 1,000, or $ 100 per hour. In all, Ubiquitious will retain 3 candidates.
Interested Internet users, who must be over 18, have a TikTok account and be familiar with the app, can apply on the agency’s website. You will have to fill out a form, and write a kind of cover letter of 50 to 100 words. Candidates can also argue on Twitter, to increase their chances of being selected.
The Ubiquitous TikTok Watching Job 2.0 is open to applications for another two weeks! 👀
Click through the thread to read the details and apply at the link below. 👇https://t.co/GE1VAizNCq pic.twitter.com/j8RV55pRo8
— Ubiquitous Influencer Marketing (@Ubiquitous_HQ) May 15, 2023
Buzz and/or data collection?
With this announcement, is Ubiquitious trying to create a buzz, or will this activity have a practical use for the agency? It seems to be a bit of both. Certainly, thanks to this announcement, it managed to make the headlines of the press, including CNN. And on his site, he also explains that the candidates will also have to make a publication on a social network to evoke this experience, while identifying Ubiquitious. But at the same time, the successful candidates will have to complete a document informing the agency of the recurring trends observed during these 10 hours.
According to this one, it makes it possible to discover these tendencies on the ground. And Ubiquitious is also looking for people with “an eye for trends”. In any case, this isn’t the first time this agency has paid someone just to use TikTok. A similar announcement had already been published in 2022. But during this previous campaign, Ubiquitous only retained one candidate. And the pay was $600.
The secrets of the TikTok algorithm
Obviously, for a marketing agency, observing the stream of TikTok videos for an extended period of time can effectively identify useful information. Remember that the particularity of the algorithm of TikTok is that it is optimized for trends and for topics that users might be interested in. Unlike the algorithms of other platforms, TikTok’s (at least, on the main feed) takes little account of the people followed by the user.
This algorithm is also in the process of shaking the web, since, competition obliges, the Meta group is in the process of drawing inspiration from it. On Facebook and Instagram, Mark Zuckerberg’s company is displaying more and more content suggestions (from accounts that are not followed) to its users. Meta has also taken inspiration from TikTok’s vertical videos when it launched its Reels video format.
And this change is paying off. During the presentation of its first quarter results 2023, the group reported that time spent on Instagram increased by 24% thanks to these Reels videos and thanks to AI-based content suggestions.