After reaching a record financial volume of transactions in December 2022 (BRL 1.22 trillion), Pix, the instant payment system, transacted BRL 1.1 trillion in January, a 9% drop compared to the previous month . Even so, the value is 73.9% higher than that recorded a year earlier, in January 2022 (more current data).
The drop in financial volume in January was already expected, considering the seasonality of the December period, especially last year, which had the traditional end-of-year festivities, but also the World Cup.
“Compared to other money transfer instruments in Brazil, Pix’s share increased to 22.1% of the BRL 5.0 trillion market in volume, compared to 9.5% for electronic payment slips and 67.4% for electronic transfers (TED). Meanwhile, the average ticket for Pix transfers increased to BRL 431 in January, up 1.7% against the month of December”, says a recent report by Bradesco BBI on Pix.
Pix’s popularity has been rising rapidly, and the most recent numbers released by the Central Bank show that the resource should increasingly consolidate itself in the country: there are 144.6 million registered users and more than 577 million registered keys, more than two by Brazilian citizen.
Despite its reach, the use of Pix remains concentrated in the Southeast region, with 43.1% of the number of transactions, followed by the Northeast with 26.5%, according to December data. Meanwhile, the South and North represent 12.2% and 9.7%, respectively, and the Midwest holds 8.6%.
Transactions between individuals represented 64% of the total in January, also showing a drop in relation to December when this parameter represented 66.2% of total transactions and around 39% of all financial volume.
“We continue to see similar trends from previous months, with Pix P2P transactions [pessoa para pessoa] losing share mainly to P2B [pessoa para empresa], which reached 25.9% of total transactions. We believe that this data reflects an increase in the number of companies accepting Pix”, says the Bradesco BBI report.
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“We understand that the drop in wire transfer fees [como no caso do Pix] should continue to put pressure on the revenues that come from bank current account fees. However, banks must also work to offset the pressure by developing new solutions, creating new products and improving their applications to improve sales opportunities, especially as Open Finance continues to evolve,” concludes the report.
Pix Consolidation
In terms of payment, Pix also took the lead: the instant system surpassed credit and debit card in the fourth quarter of 2021 in number of operations.
Recently, Roberto Campos Neto, president of BC, stated that nine million people opened bank accounts to use Pix. Another sign of Pix consolidation in the country was a decision by the National Electric Energy Agency (Aneel), which determined that all energy distribution companies must offer the Pix as an option for consumers to settle their electricity bills. Other forms of payment, such as direct debit and barcode, will remain valid.
Campos Neto highlighted, at an event at the UCLA Anderson School of Management recently, that the wide use of Pix has surprised even BC and that the monetary authority continues to study new possibilities for the means of payment.
In addition to resources such as Pix Saque, Pix Troco and Pix Collection, Pix with the payment initiator within the scope of Open Finance and features not yet launched such as Pix Automático, which can replace automatic debit, and Pix Garantido, which is installments via Pix, can multiply the results of the instant payment system in Brazil.
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International Pix?
The Central Bank maintains contact with other countries to promote Pix integrations. According to the presentation that Campos Neto recently made to UCLA, bilateral meetings have already taken place between Brazil and Uruguay, Colombia, Peru, Ecuador, Canada and the United States, in addition to a cooperation project with the Melinda Gates Foundation and AfricaNenda to develop Pix in the countries Africans.
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At the IDP Summit event, in Brasilia, Campos Neto stated that the internationalization of Pix among Latin American countries it is a way of integrating a regional economic bloc without talking about a common currency.
In addition to this initiative, in the last year, the Nexus project, nicknamed Pix Internacional, drew attention for the possibility of connecting more than 60 countries that already offer some kind of instant payment system, such as Pix. The initiative is under the umbrella of Bank for International Settlements (BIS), an institution known as the “Central Bank of Central Banks”. BC participates in this project as an observer. See more about it in the video below:
