Fruit Stripe’s Sweet Legacy Comes to an End: Fruity Short-Lasting Gum Discontinued After 54 Years

Fruit Stripe gum, with its rainbow-striped strips and short-lived burst of fruity flavor, has been a beloved treat for over five decades. However, the iconic candy is being discontinued by its parent company, Ferrara Candy, due to shifting consumer preferences and purchasing patterns.

The Hunt for Fruit Stripe Gum

Fans of the colorful and flavorful gum, like Tim Stewart, are frantically searching for the last remaining packs of Fruit Stripe. Stewart reminisces about the nostalgic experience of enjoying the gum and its accompanying temporary tattoos featuring Yipes the Zebra. The discontinuation of Fruit Stripe has sparked a rush to find and savor the last moments of this beloved childhood treat.

A Nostalgic Journey

Fruit Stripe gum has left an indelible mark on the childhood memories of many, often accompanying trips to the gas station or the joy of discovering the playful tattoos enclosed within the wrappers. The gum’s vibrant packaging, featuring the energetic zebra mascot, and its assortment of fruity flavors, have made it a staple in the checkout aisles of grocery stores.

The Flavorful Legacy

The colorful and flavorful appeal of Fruit Stripe gum, which offered multiple zebra-striped gum strips with enticing flavors like “Wet ’n’ Wild Melon,” cherry, lemon, orange, and peach, encapsulated the essence of childhood joy. Despite its fleeting burst of flavor, the gum’s appeal remained timeless and unmatched.

Shifting Preferences and Sales

In recent years, Fruit Stripe gum experienced a surge in sales, with a 4.5 percent increase reported in the fall of 2021. However, Ferrara Candy decided to redirect its focus to more contemporary offerings, such as Fruit Stripe gummies, which align with the evolving preferences of today’s consumers.
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A Farewell to Fruit Stripe

Regrettably, Ferrara Candy has made the difficult decision to discontinue the production of Fruit Stripe gum. Despite this announcement, eager fans may still be able to find remaining stocks of the gum at select retailers nationwide. The sentimental value attached to Fruit Stripe gum has prompted some enthusiasts to seek out and preserve the last remaining packs as cherished mementos.

The Sentimental Value of Fruit Stripe Gum

For individuals like Stewart, the quest to secure a pack of Fruit Stripe gum is driven by nostalgia and the desire to preserve a piece of childhood memories. The potential to sell the gum for a profit represents an opportunity to share the joy of this iconic treat with future generations while also holding onto a tangible reminder of a bygone era.


The discontinuation of Fruit Stripe gum marks the end of an evocative era filled with vibrant flavors and playful nostalgia. While the rainbow-striped gum will no longer be readily available, its legacy will endure through the cherished memories and experiences it provided to generations of enthusiasts. As we bid farewell to Fruit Stripe gum, we hold onto the enduring moments of pure delight it brought into our lives.


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